Adrenalin
@ Rushes Post Brilliant Debut Promo From Abs Title: ‘Give Me What You Got This energetic, great looking and great sounding promo is the first single from Abs, as he launches his solo career, after Five went their own ways last September. Adrenalin @ Rushes were chosen to be part of this visual masterpiece, directed by award winners, Max & Dania Reggae classic ‘Uptown Top Rankin’ by Althea and Donna provides the melody for his classy debut co-written with Biff Stannard (Five, Spice Girls, Gabrielle). The offering from Richard ‘Abs’ Breen has already provoked raised eyebrows and a healthy dose of pleasant surprise amongst the discerning industry types! This compelling promo opens with Abs and half a dozen babes, dressed in tiny khaki outfits dancing on the roof of a building, with a fantastic skyline behind. Vividly coloured and cartoon-like Victorian, Art Deco and Post-modern buildings pulse to the baseline. Abs is continuously accompanied by sexy girls and in one scene jumps into the cover of a magazine, he sees on a news stall, joins the babe on the cover in her beach buggy, and drives off into the sunset. It’s fast action with fantastic visuals. Says Rushes Adrenalin Producer, Jonathan Davies: “A 2D/3D cityscape was created by Duncan in Inferno by sampling city textures and styles from London, New York and Miami. The cartoon-like ‘Abs-world’ was the setting for all 4 ‘locations’ in the video. Building the city scenes entirely in the Inferno allowed every element to be animated separately. And the technique of collaging real textures with hand-drawn elements and cardboard models gave the video its unique style. Dom created a midnight blue grade to sections of the video to create a dramatic night-time look. Abs walks out of one magazine cover and into another with the help of Matt in Fire. This was a huge post job, which needed a lot of extra suite to help with the effects shots. This was done by always having a 2nd suite running alongside Duncan, creating mattes and putting together shots such as the beach section and the newsagents which had magazines created by Matt in Rocket. The outcome is a unique, cheeky video which is perfect for the launch of Abs' solo career.” |
