The E-Commerce Rush

Title: UK Online for Business
Agency: Publicis/COI
Agency Producer: Hilary Jones
Director: Howard Greenhalgh
Production Company: Godman
Producer: Genevieve Simmers
Film Editor: Nicholas @ NWH
Facility: Rushes
Facility Producer: Camilla Henfrey
C-Reality: Adrian Seery
Fire & Inferno: Derek Moore
3D Animation: Angela Noble
Length: 2 x 30’
1 x 20’
3 x 10’

Set at night in urban Britain, this eye-catching campaign features the increasing amount of money spent online in the UK. Massive figures depicting the rise in spend, are projected onto buildings, landscapes and trees.

Says Fire Artist Derek Moore, “ using Fire and Inferno we created the counting numbers, wrapped them around the sides of the buildings and with ‘sparks’ added projection rays to create a more powerful beam. To perfect the image, moody dusk skies with sodium ‘city’ glows were added, then everything was tracked together with some artificial camera moves to enhance the cut. For one of the shots, a series of rooftops were created as a 3D model and we floated the moving numbers across them so that they would follow the shape of the contours.”