Entertaining new Bacardi Breezer spot
enhanced by post at Rushes

Product: Bacardi Breezer
Title: ‘Boss’
Agency: McCann Erickson
Agency Producers: Petrina Kilby & Nick Godden
Production Company: Exposure
Director: Howard Greenhalgh
Producer: Genevieve Simmers
Post Facility: Rushes
Rushes Producer: Sonia Ralton
C-Reality: Adrian Seery
Inferno: Derek Moore

This fast action, entertaining commercial opens in an office hallway with Clare, a new employee, being introduced by the General Manager to Chris. “She’ll be heading up your division,” he says. A flashback then appears of a rocking party with Clare riding a horse up a staircase, with Chris in the crowd cheering her on. The Manager then says,”She’ll whip this place into shape.” Its back to the party and Clare is on stage in a PVC cat suit, with a whip. Again Chris is in the crowd, loving the entertainment!
Still at the wild party, Chris, now dressed as the devil, in tight red shorts, a cape and horns, enters a lift. As he does so, his outfit gets caught in the closing doors, and when the lift re-opens he is left with nothing on, much to the amazement and amusement of Clare, who quickly takes the opportunity to photograph the moment! They are asked by the Manager “Do you know each other?” and they both reply in unison “No!”

Derek Moore adds; In post, Rushes completed the visuals for the flashback sequences, where the guy and the girl realise they have met before. This included compositing the whip scene where the girl lassoes a bottle of Bacardi Breezer with a computer generated whip and a scene where she rides up the stairs of a club on horseback, but for the most part was riding on a camera dolly. We also had to give the guy red devil horns and use Inferno's morphing software to make his devil's cape get stuck in lift doors and rip off, to leave him running away naked whilst being photographed by his new boss.”