Citadel - Remarkable Life

Citadel Wealth Management’s new TVC, by Bain & Bunkell and director Dean Blumberg, is a sobering message that reminds us about the important things in life. Beautifully shot and crafted, with a filmic feel, it was graded by Rushes Denny Cooper.

We often hear the adage that nobody on their deathbed says they wish they had spent more time at work — there is more to life than just building a career and accumulating wealth. This is the underlying message of Bain & Bunkell’s latest cinematic ad for Citadel Wealth Management, aimed at high-nett worth individuals.

In the film the ‘ghost’ of a recently deceased man is seen in the pews of the church at his own funeral but is not satisfied with the resume of his life’s achievements. It takes numerous “rewinds” in a Groundhog Day style before he is finally happy, at which point his soul is at rest and he is no longer present.

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