Young’s
Young's Seafood introduces Malcolm the cat, a beast of impeccable taste, voiced by the dulcet tones of Rupert Everett. Graded by Rushes Simona Harrison, the spot is the first offering from new advertising agency Quiet Storm, in a new multi-million pound campaign.
Young's Seafood introduces Malcolm the cat, a beast of impeccable taste, voiced by the dulcet tones of Rupert Everett. Graded by Rushes Simona Harrison, the spot is the first offering from new advertising agency Quiet Storm, in a new multi-million pound campaign.
The campaign focuses on the concept of food envy. Malcolm is a discerning foodie, longing for the fish dishes his owners feed the family with. Written, produced and directed by Quiet Storm, their first work for Young's shows how the quality ingredients and culinary skill that goes into their products make them irresistibly desirable. And we know this because we have a frustrated fish expert to tell us, someone who never gets any Young's fishy on his little dishy!
Trevor Robinson OBE, founder and creative director of Soho-based Quiet Storm, said: “We are really delighted to be involved in establishing this iconic British brand in the hearts and minds of a new generation of consumers, helping them to appreciate a love of fish. We felt that using the character of a high-brow, discerning, food connoisseur cat, with sophisticated tastes in seafood, would help to highlight the high food values of the brand in an accessible, entertaining and memorable way.”
The TV advertising campaign will continue through 2015, alongside additional content on YouTube, Innovid and social media, celebrating many of the other delicious fish dishes under the Young’s brand. We’re sure Malcolm’s going to be a star!
The campaign focuses on the concept of food envy. Malcolm is a discerning foodie, longing for the fish dishes his owners feed the family with. Written, produced and directed by Quiet Storm, their first work for Young's shows how the quality ingredients and culinary skill that goes into their products make them irresistibly desirable. And we know this because we have a frustrated fish expert to tell us, someone who never gets any Young's fishy on his little dishy!
Trevor Robinson OBE, founder and creative director of Soho-based Quiet Storm, said: “We are really delighted to be involved in establishing this iconic British brand in the hearts and minds of a new generation of consumers, helping them to appreciate a love of fish. We felt that using the character of a high-brow, discerning, food connoisseur cat, with sophisticated tastes in seafood, would help to highlight the high food values of the brand in an accessible, entertaining and memorable way.”
The TV advertising campaign will continue through 2015, alongside additional content on YouTube, Innovid and social media, celebrating many of the other delicious fish dishes under the Young’s brand. We’re sure Malcolm’s going to be a star!
Client: Young’s Seafood
Production Title: Gastro
Creative Agency: Quiet Storm
Creative: Trevor Robinson & Mary-Sue Masson
Film Production: Quiet Storm
Director: Mary-Sue Masson
Producer: Ella Littlewood
Production Director: Kieve Ducharme
Production Manager: Stacey Kell
DoP: Ed Rutherford
Editor: Dave Owen
Rushes Team
Exec Producer: Kristy May Currie
Producer: Caroline Laing
Colourist: Simona Harrison
