Westfield - We Are Fashion
Director and photographer Mariano Vivanco shot this mesmerising, kaleidoscopic commercial through Annex Films, with producer Hans Elias bringing in visual effects designer Martin Goodwin of Rushes, to work with the director to bridge the image design between the print and moving image elements.
Director and photographer Mariano Vivanco shot this mesmerising, kaleidoscopic commercial through Annex Films, with producer Hans Elias bringing in visual effects designer Martin Goodwin of Rushes, to work with the director to bridge the image design between the print and moving image elements.
Pre the print and TV campaign the team produced a test shoot, which enabled initial designs to be developed prior to the fashion shoot with models. Martin Goodwin used the test shot to map out types of movement and timings that would work within the commercial prior to developing the final kaleidoscopic, repeatable patterns for the scenes for both a 20 second and 30 second commercials.
Launching during London Fashion Week, the commercials will run over three weeks and attracting high fashion customers through primetime slots on ITV and Channel 4.
Pre the print and TV campaign the team produced a test shoot, which enabled initial designs to be developed prior to the fashion shoot with models. Martin Goodwin used the test shot to map out types of movement and timings that would work within the commercial prior to developing the final kaleidoscopic, repeatable patterns for the scenes for both a 20 second and 30 second commercials.
Launching during London Fashion Week, the commercials will run over three weeks and attracting high fashion customers through primetime slots on ITV and Channel 4.
Agency: Yellow-door
Art Director:Anthony Cassidy
Production Company: Annex Films
Director: Mariano Vivanco
Producer: Hans Elias
Editor: Christen Iversen,Martin Goodwin
Post Production: Rushes
Producer: Carl Grinter
Colourist: Denny Cooper
VFX: Martin Goodwin
