Western Union - Chain of Betters
Mcgarrybowen London's first campaign for Western Union is a proper example of a brand doing some good in the world, through pledging to help fund projects that aim to make a lasting positive impact. Directed by Academy Films duo Novemba and posted at Rushes, with grade by Simona Cristea Harrison.
Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. Through a dedicated microsite, the brand aims to kick-start a chain of good deeds by offering $2,000 to fund the best ideas for projects that benefit communities around the world.
Supporting the initiative, the first under the new "This is WU" positioning, are a series of campaign films highlighting some of the projects Western Union have already supported. Directed by Academy directing duo Novemba, the film was posted at Rushes, with grade by Simona Cristea Harrison.
Client: Western Union
Production Title: Chain of Betters (Director’s Cut)
Agency: Mcgarrybowen
Creative Director: Richard Holmea,
Remco Graham
Creative Team: Matt Leach, Jess Oudot
TV Producer: Charlotte Stirrup
Digital Producer: Emma Hodson
Production Company: Academy Films
Producer: Luke Goodrum
Director: Novemba
DoP: Xavi Amoros
Editor: Greg Hayes @ Whitehouse Post
Rushes Team
Producer: Sara Beckman
Colourist: Simona Cristea Harrison
VFX: Glenn Cone
CG: Adam Lindsay
