Vitality RWC Idents
Vitality celebrate the Rugby World Cup with a series of idents as part of their sponsorship of Sky's Rugby Union coverage. The series of idents were created by Big Eyes, shot by Jonas McQuiggin through Bootleg and graded by Rushes Denny Cooper.
Vitality, the health and life insurer, continue their campaign positioning itself as a new category of insurance that promotes wellbeing and offers incentives for being healthy. As part of their sponsorship of Sky’s Rugby Union coverage, agency Big Eyes celebrates the arrival of the Rugby World Cup with several idents featuring the home nations players and of course the Vitality Dachshund, voiced by Ade Edmondson.
Shot by Calle Astrand through Bootleg, the idents were graded by Rushes Denny Cooper.
Shot by Calle Astrand through Bootleg, the idents were graded by Rushes Denny Cooper.
Client: Vitality
Production Title: Rugby World Cup Idents
Agency: Big Eyes
Producer: Vanessa Butcher
Creative Director: Martin Galton
Production Company: Bootleg Films
Director: Calle Astrand
Producer: Greg Jordan
Editor: Steve Dunne @ The Whitehouse
Rushes Team
Producer: Angela Lucantoni
Colourist: Denny Cooper
Online: Dave Kiddie
