V-Pure - Pure Natural Energy

Colenso BBDO and Rankin Films director Vicky Lawton create an energetic, lucid dream for the launch of V-Pure, graded by Rushes Simona Cristea.

Filming took place over a three-day shoot and included a cast of horses, snakes and aeralists.

The visuals needed to be high energy, echoing the drink itself. Within a fast paced edit, the challenge was to make sure that each individual scene is strong enough to hold up on its own. Simona developed multiple strong, distinct and developed looks, including utilising black and white, to ensure each scene within the sequence was differentiated from the last.

V Pure marks a new direction for iconic Kiwi brand V, created to have the same energy hit of their popular energy drink but revolutionary in the market due to being made with only six natural ingredients, as highlighted in the new campaign that explains the all-natural product in three words: Pure, Natural, Energy.

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