UKTV - Yesterday Idents
Rushes cut, grade and carry out Flame VFX on new on-screen identity for UKTV's Yesterday.
Creative Agency Dixon Baxi appointed Rushes to cut, grade and carry out Flame VFX on their new on-screen identity for UKTV's Yesterday.
Launching this month, the channel’s new positioning 'Entertainment Inspired By History' called for a vibrant approach centered around the channel’s iconic new “Y” logo. Atmospheric and dramatic, the new identity is split into four themed strands of idents, bumpers and stings – Flame, Action, Mystery and Forest – immersing the Y in billowing flames, floating feathers, shards of light and exploding bullets.
See a behind-the-scenes video of the shoot here.
Launching this month, the channel’s new positioning 'Entertainment Inspired By History' called for a vibrant approach centered around the channel’s iconic new “Y” logo. Atmospheric and dramatic, the new identity is split into four themed strands of idents, bumpers and stings – Flame, Action, Mystery and Forest – immersing the Y in billowing flames, floating feathers, shards of light and exploding bullets.
See a behind-the-scenes video of the shoot here.
Product: UKTV - Yesterday
Production Title: Yesterday On-air Identity
Creative Agency: Dixon Baxi
Director: Aporva Baxi
Producer: Alexander Rofaila
Editor: Louise MacGregor
Post Production: Rushes
Producer: Luke Toyne
VFX: Glenn Cone, Jonathan Hicks
