Samsung Home
Jam partners with Artist Carl Warner to craft an iconic path out of food for Samsung, as they introduce the newest addition to their Home Appliances range with a little flair and a nod to The Wizard of Oz.
Samsung introduce the newest addition to their Home Appliances range with a little flair and a nod to The Wizard of Oz. We meet world-renowned food artist Carl Warner to discover how the Food ShowCase Refrigerator's design, compartments and innovative technology helped him to complete a piece of art from start to finish.
Making the most of the Showcase Refrigerator’s brilliant and innovative features including ShowCase, InnerCase, All-Around Cooling system and Fold & Slide shelf and more, Carl was able to perfectly organise and preserve his ingredients with ease as he prepped for the final work of art – allowing him to create his showstopping foodscape with the refrigerator at its heart.
Making the most of the Showcase Refrigerator’s brilliant and innovative features including ShowCase, InnerCase, All-Around Cooling system and Fold & Slide shelf and more, Carl was able to perfectly organise and preserve his ingredients with ease as he prepped for the final work of art – allowing him to create his showstopping foodscape with the refrigerator at its heart.
Product: Samsung Home Appliances
Production Title: Showcase Your Imagination
Agency: Jam
Executive Creative Director: Wayne Deakin
Creative Director: Chris De Abreu
Creatives: Luke Norton, SJ Threipland,
Marloes Scheffers
Marloes Scheffers
Director: Drew Wolf
Producer: Sagal Aden
Photographer: June Frangue
Editor: Envy
Rushes Team
Producer: Carl Grinter
Colourist: Denny Cooper
VFX: Glenn Cone, Brian Carbin, Leo Weston, Dave Kiddie, Martin Goodwin
