Samsung Galaxy S4
Samsung launch their new ‘Companion Stories’ campaign.
Samsung launch their new ‘Companion Stories’ campaign, a series of short films focused on the personal stories of inspirational individuals. Directed by Annex Films' John X. Carey and shot from LA to Singapore via agency Jam, the short films focus on the most important relationships in peoples' lives.
The first sees Richy Carrasco, “The 360 King”, an old-school skateboarding legend, world record holder and all round nice guy based in LA, talking about his experiences. He tells his life story of having it all, then losing everything and rising back to fame.
In the second short film of the Companion Stories video series we meet Grandma Mary. 77 years old and still playing blues guitar, she's entertaining her family and bringing joy to millions online.
The films were graded at Rushes by Simona Harrison with online completed by Leo Weston.
The campaign is to be housed on YouTube as well as a special tab on the Samsung Mobile Facebook page, which will also feature additional facts, back-story and behind-the-scenes elements. Additional content will live on Twitter and Instagram. Viewers will be encouraged to tweet their own stories using #companionstories and the final Companion Story in the campaign is to be sourced from the community.
The first sees Richy Carrasco, “The 360 King”, an old-school skateboarding legend, world record holder and all round nice guy based in LA, talking about his experiences. He tells his life story of having it all, then losing everything and rising back to fame.
In the second short film of the Companion Stories video series we meet Grandma Mary. 77 years old and still playing blues guitar, she's entertaining her family and bringing joy to millions online.
The films were graded at Rushes by Simona Harrison with online completed by Leo Weston.
The campaign is to be housed on YouTube as well as a special tab on the Samsung Mobile Facebook page, which will also feature additional facts, back-story and behind-the-scenes elements. Additional content will live on Twitter and Instagram. Viewers will be encouraged to tweet their own stories using #companionstories and the final Companion Story in the campaign is to be sourced from the community.
Product: Samsung Galaxy S4
Production Title: The 360 King
Agency: Jam
Agency Producer: Veronica Saez
Creative Director: Chris De Abreu
Creative: Luke Norton
Creative: Drew Wolf
Production Company: Annex Films
Director: John X. Carey
Producer: Hans Elias
Editor: Christen Iversen @ PeepShow
Post Production: Rushes
Producer: Carl Grinter
Colourist: Simona Harrison
VFX: Leo Weston & Matt Jackson
