PES 2014
PES release their latest revolution of football gameplay.
Welcome to a whole new ball game.
The PES 2014 integrated campaign celebrates the ball as the beating heart of the game and the fans.
PES 2014 sees a revolution in gameplay – for the first time ever in a computer game the football has been given its own set of advanced physics, separating it from the in-game player. To communicate this new USP, this PES edition release campaign celebrates the ball as the beating heart of the game.
The trailer utilises innovative camera technology to film from the ball’s POV – showing its journey as it travels from pitch to playground to in-game. All shot on location at Boreham Wood FC by HLA’s Justin Stokes on a balmy late summer’s day.
The PES 2014 integrated campaign celebrates the ball as the beating heart of the game and the fans.
PES 2014 sees a revolution in gameplay – for the first time ever in a computer game the football has been given its own set of advanced physics, separating it from the in-game player. To communicate this new USP, this PES edition release campaign celebrates the ball as the beating heart of the game.
The trailer utilises innovative camera technology to film from the ball’s POV – showing its journey as it travels from pitch to playground to in-game. All shot on location at Boreham Wood FC by HLA’s Justin Stokes on a balmy late summer’s day.
Product: PES 2014 (Konami)
Production Title: Online Trailer
Agency: Frontroom
Planner: Gareth Kane
Creative Director: Jackie Davis
Deputy Creative Director: Regan Warner
Production Company: HLA
Director: Justin Stokes
Producer: Tim Daukes
Post Production: Rushes
Producer: Carl Grinter
Colourist: Simone Grattarola
VFX: Omar Akkari, Jonny Hicks
