My Burberry
Iconic British models Kate Moss and Cara Delevingne, featured together for the first time, in the new My Burberry fragrance campaign, shot by Mario Testino.
Iconic British models Kate Moss and Cara Delevingne, featured together for the first time, in the new My Burberry fragrance campaign, shot by Mario Testino.
Burberry has created a customisable ad campaign to push forward its new perfume launch with consumers able create their own virtual monogrammed bottles through interactive TV, billboard and social media ads.
The My Burberry name pays homage to the brand’s iconic trench coats, often referred to by their owners as ‘my Burberry’.
The campaign was devised by chief creative and chief executive officer Christopher Bailey. Beauty work was carried out at Rushes by Omar Akkari.
Burberry has created a customisable ad campaign to push forward its new perfume launch with consumers able create their own virtual monogrammed bottles through interactive TV, billboard and social media ads.
The My Burberry name pays homage to the brand’s iconic trench coats, often referred to by their owners as ‘my Burberry’.
The campaign was devised by chief creative and chief executive officer Christopher Bailey. Beauty work was carried out at Rushes by Omar Akkari.
Client: Burberry
Production Title: The New Fragrance for Women
Agency: Burberry
Chief Executive Officer: Christopher Bailey
Production Company: Mario Testino Films
Director: Mario Testino
Producer: Andrew Patrick
Rushes Team
Producer: Emma Watterson
VFX: Omar Akkari (beauty), Jonny Hicks (packshot)
