James Wellbeloved - Mega City
Passion Animation Studio directors againstallodds work with AMV BBDO to create a moving film called 'Mega City', about the relationship between a young man and his dog for James Wellbeloved. Againstallodds have brought the story to life with stunning use of CGI animation, working hard to find the exact look and feel for the film with Rushes Head of Creative Colour Simona Cristea.
Passion Animation Studio directors againstallodds work with AMV BBDO to create a moving film called 'Mega City', about the relationship between a young man and his dog for James Wellbeloved. Agasintallodds have brought the story to life with stunning use of CGI animation, working hard to find the exact look and feel for the film with Rushes Head of Creative Colour Simona Cristea.
The resulting beautifully rendered and moving animation for pet food brand James Wellbeloved, which debuted during this year’s Crufts, follows the tale of a boy and his dog, busking on the mean streets of a mega city, where they slowly collect enough money to buy the young man's dream bike, or so we are led to believe.
Client: James Wellbeloved
Production Title: Mega City
Agency: AMV BBDO
Agency Producer: Darapen Vongsa-Nga
Creative Directors: Mike Crowe & Rob Messeter
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Production Company: Passion Animation Studios
Directors: Againstallodds
Producer: Kate Goodwin
Editors: Daniel Budin, Kingsley Bailey
Rushes Team
Producer: Joe West
Colourist: Simona Cristea
