Head & Shoulders World Cup
Joe Hart is Head & Shoulders above the rest. As the counter to the World Cup counts down ever closer England expects and England’s goal keeper Joe Hart prepares with Head & Shoulders to make it count.
As the counter to the World Cup counts down ever closer England expects and England’s goal keeper Joe Hart prepares with Head & Shoulders to make it count.
Head & Shoulders has always been associated with ‘confidence’ but for this World Cup campaign overconfidence didn’t seem right. Bearing in mind the almost inevitable fact that England will end up in a penalty shootout this summer, we look at how Joe will need confidence to deal with that high-pressure situation.
Ready for anything, even penalties!
“You’re not flakey, you’re not flakey, you’re not flakey anyyyy-more!”
Head & Shoulders has always been associated with ‘confidence’ but for this World Cup campaign overconfidence didn’t seem right. Bearing in mind the almost inevitable fact that England will end up in a penalty shootout this summer, we look at how Joe will need confidence to deal with that high-pressure situation.
Ready for anything, even penalties!
“You’re not flakey, you’re not flakey, you’re not flakey anyyyy-more!”
Agency: Saatchi & Saatchi
Producer: Laszlo Bederna
Creative Director: Jo Wallace
Creative: The Beauty Hub
Art Direction: The Beauty Hub
Director: Adam Mufti
Producer: Swifty Hanrahan
Production Company: Hanrahan
Colourist: Simone Grattarola @ Rushes
