Head & Shoulders
Famous Russian NHL and Olympic hockey player Evgeni Malkin heads up H&S; Sochi campaign.
Famous Russian NHL and Olympic hockey player Evgeni Malkin is washing out the flakes and washing in the inner confidence with Head & Shoulders.
The commercial, one in a series of spots commissioned by Procter & Gamble featuring professional athletes, was shot on location in Moscow last summer to articulate Head & Shoulders new “Live Head First” campaign in the Olympic context. Procter and Gamble being an official sponsor of the Sochi games.
Written and created by Saatchi & Saatchi London, the film was directed by Omri Cohen and graded by Rushes Simone Grattarola.
The commercial, one in a series of spots commissioned by Procter & Gamble featuring professional athletes, was shot on location in Moscow last summer to articulate Head & Shoulders new “Live Head First” campaign in the Olympic context. Procter and Gamble being an official sponsor of the Sochi games.
Written and created by Saatchi & Saatchi London, the film was directed by Omri Cohen and graded by Rushes Simone Grattarola.
Product: Head & Shoulders
Production Title: Winter Olympics
Agency: Saatchi & Saatchi
Producer: Laszlo Bederna
Creative Director: Shelley Dobson
Creative: David Grenfell
Art Director: Steve Allsop
Production Company: Pacific Films
Director: Omri Cohen
Exec Producer: Anastasia Poselskaya
Editor: David Stevens @ Assembly Rooms
Colourist: Simone Grattarola
