Ford Keyless
In a risqué new spot for Ford, directed by B-Reel’s Tom Malmros, a tanned beach hunk sporting some snug-fitting swimwear helps demonstrate the benefits of keyless entry in the new Ford EcoSport. Graded by Denny Cooper.
In a risqué new spot for Ford, directed by B-Reel’s Tom Malmros, a tanned beach hunk sporting some snug-fitting swimwear helps demonstrate the benefits of keyless entry in the new Ford EcoSport.
As the man approaches his car, admiring onlookers wonder how he’ll unlock the vehicle, apparently without a key. Surprisingly, the car bleeps to indicate the doors unlocking, and he steps straight in and drives away. Quite where was the Keyfob was, is left to the audience’s imagination!
Created by London agency Blue Hive, the spot was directed by Tom Malmros through B-Reel.
B-Reel Director, Tom Malmros, said: "Some days I have the best office in the world, this was one of those days. I like that the film reflects the effortless feel of the technology!"
Blue Hive’s Creative Director, Steve Clarke, said: “This is the purest form of cheeky advertising. A clever piece of product demonstration dressed in tight shorts. A great gag delivered with panache.”
As the man approaches his car, admiring onlookers wonder how he’ll unlock the vehicle, apparently without a key. Surprisingly, the car bleeps to indicate the doors unlocking, and he steps straight in and drives away. Quite where was the Keyfob was, is left to the audience’s imagination!
Created by London agency Blue Hive, the spot was directed by Tom Malmros through B-Reel.
B-Reel Director, Tom Malmros, said: "Some days I have the best office in the world, this was one of those days. I like that the film reflects the effortless feel of the technology!"
Blue Hive’s Creative Director, Steve Clarke, said: “This is the purest form of cheeky advertising. A clever piece of product demonstration dressed in tight shorts. A great gag delivered with panache.”
Client: Ford
Production Title: Ford Keyless
Agency: Blue Hive
Executive Creative Director: Karin
Onsager-Birch
Copywriter: John Kelley
Art Director: Jesper Varlen
Agency Producer: Mondi Howard
Production Company: B-Reel
Director: Tom Malmros
Producer: Trine Pillay, Carrie Hart
DoP: Johan Palm
Editor: Spencer Ferszt
Music: The Chordettes
Rushes Team
Producer: Angela Lucantoni
Colourist: Denny Cooper
VFX: Leo Weston
