Fairy - Superheroes
Is it a bird? Is it a plane? No, it’s the latest campaign for Fairy Non Bio from Leo Burnett and Tantrum’s Jake Mavity. It features four of the tiniest, softest superheroes the world has ever seen.
Is it a bird? Is it a plane? No, it’s the latest campaign for Fairy Non Bio from Leo Burnett and Tantrum’s Jake Mavity. It features four of the tiniest, softest superheroes the world has ever seen.
The commercial — along with a set of three 10” idents — was lit by DOP Ian Murray, employing an anamorphic aspect ratio to boost the sense that we’re watching a genuine superhero movie. The cinematic visuals were graded by Rushes Simona Cristea with VFX by Dave Kiddie and Omar Akkari.
The commercial — along with a set of three 10” idents — was lit by DOP Ian Murray, employing an anamorphic aspect ratio to boost the sense that we’re watching a genuine superhero movie. The cinematic visuals were graded by Rushes Simona Cristea with VFX by Dave Kiddie and Omar Akkari.
Client: P&G Fairy
Production Title: Superheroes
Agency: Leo Burnett
Producer: Katie Spong
Creative Director: Steve Robertson & Blake Waters
Production Company: Tantrum
Director: Jake Mavity
Producer: Sarah Gardner & Will Waters
DoP: Ian Murray
Editor: Nik Hindson @ The Assembly Rooms
Rushes Team
Producer: Caroline Laing
Colourist: Simona Harrison
VFX: Dave Kiddie & Omar Akkari
