Coco de Mer - X

TBWA collaborated with Rankin Film to help you think about sex more often! Rushes Simona Cristea Harrison grades the super steamy Vicky Lawton directors cut of Coco de Mer’s erotic film ‘X’.

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To engage people in a new, liberated conversation around desire, TBWA collaborated with Rankin Film to create a compelling new campaign for Coco de Mer, the luxury lingerie retailer, under the tag line ‘They say you think about sex every six seconds. We can help you think about it even more.’

Shot by an ensemble of directors and photographers, ‘X’ immerses the viewer in the deepest desires of the erotic imagination, showing a roller-coaster ride of images, from seemingly banal everyday moments to evocative images of Coco de Mer lingerie and sex toys.

Rushes Simona Cristea Harrison grades the super steamy Vicky Lawton directors cut, watch the risqué new erotic film above.

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Client:  Coco de Mer
Production Title:  X

Agency: TBWA
Exec Producer: Elin Tiberg
Producer:  Natalie Spooner
Chief Creative Officer:  Peter Souter
Concept Creator:  Walter Campbell
Copywriter:  Sean Doyle

Production Company: Rankin Film
Director:  Vicky Lawton
(Orig film: Rankin, Vicky Lawton, David Allain,
Bronwen Parker-Rhodes, Trisha Ward, Damien Fry, Jo Hunt)
Producer:  Ada Almeida, Lauren Havard,
Clark Jackson
Assitant Producer:  Nick Forbes Watson
DoP:  Marcus Autelli, Matthew Taylor,
Eric Zimmerman

Rushes Team
Producer:  Jon Purton
Colourist:  Simona Cristea Harrison

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