Cartier
To highlight the playful, confident and surprising nature of Cartier’s unique fine jewellery collection, British photographer and director Rankin worked alongside Creative Director Vicky Lawton to create a fashion film that, like the pieces themselves, plays with perception. Graded by Rushes Simona Harrison.
Juste un Clou was born amidst the creative frenzy of 70s New York, and was a piece way ahead of its time – one whose playful design continues to defy convention to this day. To highlight the playful, confident and surprising nature of Cartier’s unique fine jewellery collection, British photographer and director Rankin worked alongside Creative Director Vicky Lawton and art directing duo Lord Whitney to create a fashion film that, like the pieces themselves, plays with perception.
Starring model Ellen Burton, the film’s surreal transitions are enhanced by a graphic, modern set in a simple palette of black, red and white. The result is an homage to the ingenuity behind the Juste un Clou range, taking what’s familiar and reinventing it.
Starring model Ellen Burton, the film’s surreal transitions are enhanced by a graphic, modern set in a simple palette of black, red and white. The result is an homage to the ingenuity behind the Juste un Clou range, taking what’s familiar and reinventing it.
Client: Cartier
Production Title: Juste un Clou
Production Company: Rankin Film
Director: Rankin
Creative Director: Vicky Lawton
Producer: Ciara McGowan
DoP: Ed Gibbs
Idea Development & Set Design: Lord Whitney
Script Development: Freddy White
Editor: Gary Coogan
Colourist: Simona Harrison
