CMC Markets
Rushes MGFX Studio were approached by Bloomberg to create a 40 second commercial to highlight the history CMC Markets and the functions of their specifically designed new app.
Rushes MGFX Studio were approached by Bloomberg to create a 40 second commercial to highlight the history of CMC Markets and the functions of their specifically designed new app.
Working closely with the client and brand agency Team Spirit, Rushes MGFX Studio advised on shooting and offered on set VFX supervision. Pre-designed elements that form the application UI layout were supplied to the designers. Once 3D tracking was complete, these elements were animated in C4D and after effects and seamlessly composited into the scenes.
To finish the spot, post lighting effects were utilised to give more interaction between the principal photography.
Working closely with the client and brand agency Team Spirit, Rushes MGFX Studio advised on shooting and offered on set VFX supervision. Pre-designed elements that form the application UI layout were supplied to the designers. Once 3D tracking was complete, these elements were animated in C4D and after effects and seamlessly composited into the scenes.
To finish the spot, post lighting effects were utilised to give more interaction between the principal photography.
Client: CMC Markets
Production Title: Summer 2014
Agency: Team Spirit
Producer: Amber Larder
Creative Directors: Tim Nicholson,
Dylan Perryman
Production Company: Bloomberg
Director & Producer: David Hodgson
DoP: Paul Handley
AD: Calum Youngson
Editor: Jack Dixon
Rushes Team
Producer: Jules Pye, Caroline Laing
Colourist: Denny Cooper
MGFX: Barry Corcoran, Guy Hancock, Fraser Macedo
