Cristiano Ronaldo extended his partnership with the Portuguese bank, BES (Banco Espírito Santo), being once again the face of a new BBDO conceived campaign that targets the Portuguese and Spanish markets. Undoubtedly one of the biggest icons of his home country, Ronaldo embodies everything BES intends to pass in their message: positivism, self-trust and believing in yourself.
The spot was shot by Jose Pedro Sousa at Ministerio Dos Filmes and graded by Rushes Simone Grattarola.
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