Amazon Fire Phone
Amazon launch the Fire, the first and only smartphone to feature its object recognition software, "Firefly" and the innovative user interface "Dynamic Perspective". Graded by Denny Cooper.
Amazon launch the Fire, the first and only smartphone to feature its object recognition software, "Firefly" and the innovative user interface "Dynamic Perspective".
The phone itself is the star of the new spot for exclusive German distributor German Telekom, showing how the specific functions can be used in everyday life: for example, the "Dynamic Perspective" provides an intuitive control of games, apps and maps, and the "Firefly", which by pressing a key brings up information and content for films, music, books, works of art and products.
The spot was created by DDB Hamburg in consultation with Amazon agency Siltanen & Partners of Los Angeles. Directed by Steve Fuller through Tony Petersen Films and graded by Rushes Denny Cooper.
The phone itself is the star of the new spot for exclusive German distributor German Telekom, showing how the specific functions can be used in everyday life: for example, the "Dynamic Perspective" provides an intuitive control of games, apps and maps, and the "Firefly", which by pressing a key brings up information and content for films, music, books, works of art and products.
The spot was created by DDB Hamburg in consultation with Amazon agency Siltanen & Partners of Los Angeles. Directed by Steve Fuller through Tony Petersen Films and graded by Rushes Denny Cooper.
Client: Telekom & Amazon
Product: Amazon Fire Phone
Production Title: Dive in
Agency: DDB Hamburg
Producer: Meike van Meegen
Creative Director: Sven Plog
Production Company: Tony Petersen Films
Director: Steve Fuller
Executive Producer: Carlo Walther
DoP: Stuart Graham
Editor: Andre Gelhaar
VFX: Time Based Arts
Colourist: Denny Cooper @ Rushes
