Abarth 124 Spider
Hunger Magazine and Rankin present a digital editorial collaboration with Italian car brand Abarth. The film, shot by Rankin with cinematography from Tony C. Miller, grade by Rushes Denny Cooper and brought together by the Rushes Flame team, is more akin to a luxury fashion film than the typical car commercial. A no-holds-barred, full-throttle love story!
Hunger Magazine and Rankin present a digital editorial collaboration with Italian car brand Abarth. Showcasing the launch of the celebrated Abarth 124 spider, they have created a campaign putting the pedal to the metal and maxing the throttle of entertainment.
The film, shot by Rankin with cinematography from Tony C. Miller, grade by Rushes Denny Cooper and brought together by the Rushes Flame team, is more akin to a luxury fashion film than the typical car commercial. A no-holds-barred, full-throttle love story; two lovers burn rubber and make their cars dance to the beat of a modern, dynamic drum track.
The film, shot by Rankin with cinematography from Tony C. Miller, grade by Rushes Denny Cooper and brought together by the Rushes Flame team, is more akin to a luxury fashion film than the typical car commercial. A no-holds-barred, full-throttle love story; two lovers burn rubber and make their cars dance to the beat of a modern, dynamic drum track.
Client: Abarth
Production Title: Performance Is In The Air
Production Company: Rankin Films
Director: Rankin
Producer: Storr Redman
DoP: Tony C Miller
Editor: Gary Coogan
Rushes Team
Producer: Jon Purton
Colourist: Denny Cooper
VFX: Dave Kiddie and Glenn Cone
