Will Young continues in a vein of collaboration with top promo directors with this stylish and well executed promo for latest track ‘Losing Myself’, delivered by Partizan director Henry Schofield.
The promo follows Will Young as he prepares for his day, the sense of losing himself is personified by multiple incarnations of Will appearing around him throughout his morning routine. Will’s multiple alter egos were choreographed over two days prior to the shoot to create the neat repetitive actions, building to Will properly losing himself in the middle eight.
The promo was shot on Alexa with colourist Simone Grattarola grading at Rushes. VFX artists Leo Weston with Brian Carbin at Rushes created all the transitions to produce a seamless flow of the camera as it moves between vignettes. The promo was edited by James Rose at Cut and Run and produced by Louise Gagen for Partizan.