Visit England

Aardman favourites Wallace & Gromit have been recruited by VisitEngland.

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Aardman favourites Wallace & Gromit have been recruited by VisitEngland, the national tourist board, to launch ‘Great Adventure’ – a pan-UK marketing campaign, designed to inspire Britons to take a holiday at home this year. The much-anticipated television advertisement, graded by Rushes Denny Cooper, sees the iconic British duo encouraging consumers to book a holiday through their local travel agent.
Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, the £4m integrated campaign will see Wallace & Gromit take to the road, exploring the country and discovering the best of the UK.

Nick Park, Creator and Director of Wallace & Gromit, said “Leisure time has always been very important to Wallace & Gromit, so it’s great to see them making this holiday choice. A nice cup of tea and some tasty local cheese is always a favourite so they won’t be disappointed with their holiday in the UK.”

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Product:  VisitEngland
Production Title:  Wallace & Gromit's Great UK Adventure

Agency:  4VE
Agency Producer:  Ailsa Wakley   
Art Director:  Gary Marjoram    
Production Company:  Aardman Animation
Director:  Merlin Crossingham    
Producer:  Helen Argo
Editor:  Dan Hembery
Post Production:  Rushes
Producer:  Rosanne Crisp
Colourist:  Denny Cooper
VFX:  Emir Hasham


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