Great Guns director Andy Morahan was commissioned by Beta London to launch their first commercial campaign for Virgin Casino US and UK. Andy’s legendary history and experience in the music industry and music promos stood him in good stead to bring some rock’n’roll of his own to shoot this retro hyper-real film, graded by Rushes Simone Grattarola.
In creating these ads, all the roads led to Los Angeles and Las Vegas where filming took place over four days to capture the locations, the environment, and the rigorous casting for some amazing characters to bring the campaign to life.
Andy and the team at One More Music re-recorded a breathy and sultry rendition of the classic and subversive Iggy Pop track ‘Shakin All Over’ with UK artist Elsie.
This is the first of two spots to air, the second celebrates freewheeling and hedonism in Vegas, a reminiscent nod to ‘The Hangover’, which will be released later in the year.