St Luke’s has launched a fully integrated campaign for leading online retailer Very.co.uk, to celebrate those who love giving at Christmas. The core customer insight is that, for many, the very best part of Christmas is the joy that is derived from the act of giving. This is brought to life by demonstrating that our hearts grow with every act of big-hearted behaviour.
The superbly animated TVC follows the story of a big-hearted woman as she makes her Christmas journey home from work. We watch as she spreads festive cheer by giving pink gifts, representing Very’s familiar pink cube, to a variety of characters along her way. Our heroine is accompanied by a flying heart. With each gift she gives, we see her heart react with the joy of giving, growing in size as the faces of the men, women and children she gives to light up with Christmas glee. The ad closes with our heroine finally home with her family, being woken up with a present from her little girl, and she sees that her daughter has the same love of giving as her.
Playing to the key theme of ‘get more out of giving’, the campaign communicates how Very.co.uk’s great range of brands, products and strong delivery proposition, make it easy to get more out of your Christmas this year.
The animated characters were created by againstallodds at Passion Pictures, and the music was specially created through The Sound Works.