Toshiba promotes its Kira laptop with mini-doc starring basejumper and wingsuit designer Matt Gerdes.

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Toshiba have launched a campaign to promote its Toshiba Kira laptop. The ad was shot on location in the French Alps and is a mini documentary and follows Matt Gerdes, a basejumper and wingsuit designer, as he prepares to take a new route down the mountains. The ad was created by Alpha Century, directed by Giles Smith and graded by Rushes Simona Harrison.

Clips from the ad will be shown as sponsorship idents around Channel 4's upcoming 'Space' show. They films collectively will be shown across Europe on TV, cinema and online.

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Product:  Toshiba
Production Title:  Wingman

Agency:  Alpha Century
Producer:  Alice Tschuchnigg
Creative Director:  Barnaby Girling
Production Company:  Alpha Century
Director:  Giles Smith
DoP:  Jacob Proud, Greg Hardes
Editor:  Burning Flag
Colourist:  Simona Harrison
CG and graphics:  Brew Agency

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