That Superdrug Feeling

Rushes Head of Creative Simona Cristea works with Brave and Familia’s Craig Moore to deliver an explosion of colour for Superdrug.

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Brave take Superdrug in a completely new creative direction, with their first campaign film for them aiming to define ‘That Superdrug Feeling’ in a new light and showcase Superdrug like never before.

Shot by director Craig Moore (We Are Familia) and graded by Rushes Head of Creative Colour Simona Cristea, the upbeat and energetic spot shows daring, bold, colourful and fierce individuals express the new brand personality by showcasing different beauty looks achieved by using products in the store. Always underpinned with a ‘Super Smug’ money saving message to encapsulate everything you feel when you shop in-store or online.

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Client: Superdrug
Production Title: That Superdrug Feeling

Agency: Brave
Creative Director: Caroline Paris
Business director: Claire Knowles
Account director: Amy Forster
Senior TV producer: Emma Smalley

Production Company: We Are Familia
Director:  Craig Moore
Exec Producer:  Toby Walsham
Producer:  Hannah Bilverstone
DoP:  Edward Gibbs
Editor:  Chris Roebuck @ Cut & Run

Rushes Team
Producer: Jon Purton
Colourist: Simona Cristea
VFX: Leo Weston

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