The new Super Bock campaign, 'A tua cerveja é Super? / Is your beer Super?' aims to strengthen the brand's signature - 'Life is Cool'.
The spot, designed by the Havas Worldwide Lisbon team, focuses on the image of a man drinking a Super Bock in a bar and being transported to various positive and memorable scenarios of life: a beach, watching a football game with friends, your wedding, a concert a bar. The communication seeking to build a strong, positively charged relationship with the consumer on the best memories around a Super Bock.
Rushes Simone Grattarola says, “This was a real treat to grade, having been beautifully shot by Jose and Cácá. They shared some great filmic references which we used as a starting point. We used the log grade function on resolve 9 to help us achieve a filmic quality and shifted the hues of some of the primary colours slightly off centre to give surreality to the piece. It was great fun working on vignettes rather than a narrative piece, it gave me the opportunity to experiment and punctuate each piece with its own banner colour. The trick was to keep an overall balance so no scene was lost.”
This film has an original soundtrack by Gary Clark Jr., one of the artists confirmed for the Super Bock Super Rock. In addition to the TV campaign, the spot will also be present in the cinema, outdoor, press and online.