Rushes were invited by parent company Deluxe to create the groups collective Christmas e-card this year, to go out globally across our sister companies and clients.
The Rushes CG & MGFX teams set to work, Andy McNamara, Head of CG says, “It was a great opportunity for both our departments to showcase what we could do creatively in a relatively short timescale. We wanted to do something a bit different this year with a more graphic approach, simple and elegant but with a sense of fun!
We really liked the idea of developing a 'Christmas Mobile' - a set of hanging decorations in the shape of a Christmas tree as a unifying device. The decorations themselves are part of a suspended landscape of clouds, mountains, snowflakes, stars, trees and snow covered houses that reveal themselves as you move downwards forming the tree shape at the very end.”
Music was composed for the sequence by our friends at Mcasso, who did a wonderful job at striking the correct Christmassy tone and enhancing our visuals.