Philips has unveiled a global campaign for its male grooming products with the tagline “Express Yourself Every Day”. Rushes provided the colour grade for the campaign with CG animation team, led by Andy Hargreaves, delivering the closing pack shot and VFX completed by Matt Jackson.
The campaign features “real men” who exercise self-expression through their grooming choices – whether they opt for the hair-free or hirsute look.
Created by DDB London and Tribal DDB, the campaign aims to communicate to male consumers, demonstrating that self-expression can be something they do every day.
The campaign is running across television, print, point-of-sale and PR activity. It is aimed at offering men more grooming options than the traditional clean-shaven look and is set to feature grooming advice and styling tips for men.
Alongside the product in use spots, Philips is supporting the campaign with “a digital-engagement program and integrated media partnerships” all centred around the concept of self-expression.