Welcome to a whole new ball game.
The PES 2014 integrated campaign celebrates the ball as the beating heart of the game and the fans.
PES 2014 sees a revolution in gameplay – for the first time ever in a computer game the football has been given its own set of advanced physics, separating it from the in-game player. To communicate this new USP, this PES edition release campaign celebrates the ball as the beating heart of the game.
The trailer utilises innovative camera technology to film from the ball’s POV – showing its journey as it travels from pitch to playground to in-game. All shot on location at Boreham Wood FC by HLA’s Justin Stokes on a balmy late summer’s day.