Pampers Wipes - Pooface

Pampers Wipes release epic new spot – ‘Pooface’. The first spot created for new 'Don’t Fear The Mess!' campaign. Shot by Olly Blackburn out of Great Guns for Saatchi & Saatchi and posted at Rushes, the spot has already picked up three Cannes Lions.

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'Pooface' is the first film created for Pampers Wipes new 'Don’t Fear The Mess!' campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing a poo.

From the initial build up, to the moment itself, right to those moments of ecstatic relief that follow, the film encapsulates all the weird, wonderful, adorable and funny poofaces babies pull when they're doing their business.

Rushes helped make those adorable poofaces just a little bit cuter, funnier and more dramatic, with VFX Artist Leo Weston adding greater emphasis to their expressions.

At the Cannes Lions International Festival of Creativity - the most prestigious event within the advertising industry - Saatchi & Saatchi London celebrated winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a silver film craft Lion for casting and a bronze film craft Lion in editing for Pampers ‘Pooface’.

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Client:  Pampers
Production Title:  Pooface

Agency: Saatchi & Saatchi
Producer:  Anne O’Neill
Creatives:  Matt Butterfield, Ben Mills
Creative Director: Kate Stanners

Production Company: Great Guns
Director:  Olly Blackburn
Exec Producer: Sheridan Thomas,
Laura Gregory
Producer:  Tim Francis
DoP:  Nanu Segal
Editor:  Andy Phillips, James Demetriou

Rushes Team
Producer:  Rosanne Crisp
Colourist:  Simone Grattarola
VFX:  Leo Weston


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