Created by Brave and directed by Partizan’s Mary Clerté, online sex toy retailer Lovehoney launches cheeky, fun and bold campaign using symbolism and innuendo to raise a smile. The playful films were graded by Rushes Denny Cooper.

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Creative agency Brave creates new campaign for award-winning online sex toy retailer Lovehoney. Their challenge, to convert the millions of adults across the nation considering buying sex toys.

Directed by Partizan’s Mary Clerté, the cheeky, fun and bold films address sex through symbols and innuendo, rather than featuring the toys, with the aim to raise a smile and encourage people to take a cheeky peek at Lovehoney's online shop.

Rushes Denny Cooper added to the humorous and playful message with some excellent colour grading guaranteed to bring a smile to your face. The advert received the Queen’s Award for Enterprise in April for boosting British exports.

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Client:  Lovehoney
Production Title:  Fuzzy Buzzy Slinky Kinky

Agency: Brave
Producer:  Emma Smalley
Creative Director:  Caroline Paris

Production Company: Partizan
Director:  Mary Clerté
Producer:  Jason Oakley
DoP:  Marc Gómez Del Moral
Editor:  Matt Dollings

Rushes Team
Producer:  Jon Purton
Colourist:  Denny Cooper


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