With the World Cup upon us, ‘O Direito a Sonhar’ (The Right to Dream), is the theme employed for this Jogos Santa Casa spot directed by Ministério Dos Filmes’ José Pedro Sousa and graded by Rushes Simone Grattarola.
The latest campaign for Portuguese national lottery operator Jogos Santa Casa aims to directly associate football stars and the national team (represented here by the player Fabio Coentrao) with the exceptional work done daily by all the anonymous heroes, funded through the national lottery.
The main protagonist is a child, who identifies that through JSC with all its stakeholders generates social games revenue for the state, supporting Portugal and funding good causes. Underlying this key message, is the common appeal to supporters of the national team and JSC’s tagline: ‘The Right to Dream’ - to dream of a good performance from the Portuguese team in the 2014 World Cup, as well as the possibility punters can realize their own dreams, in the case of a big win!
The great looking spot was conceived by Havas Worldwide Portugal, realised by Ministério Dos Filmes director José Pedro Sousa and graded by Rushes Simone Grattarola.