Jessie J - Make Up For Ever

Make Up For Ever and Jessie J remake the iconic track “Can't Take My Eyes Off You” and reveal a new edgy music video, directed by Rankin and graded by Rushes Simona Cristea, to kick off a year of Artistic collaborations.

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Make Up For Ever announces a global artistic collaboration with the iconic superstar and artistic chameleon Jessie J. The collaboration kicks off with a new edgy music video, directed by Rankin and graded by Rushes Simona Cristea, in which the transformative Jessie J remakes iconic track “Can't Take My Eyes Off You”.

Jessie J transforms Frankie Valli’s iconic “Can’t Take My Eyes Off You” into a hypnotic, modern anthem. Make Up For Ever provided Jessie J with the creative freedom and endless makeup options for her constant reimagined looks throughout the new song’s edgy video. Celebrated British avant-garde photographer Rankin was enlisted for the campaign visuals and to direct the new music video.

Throughout the year, Make Up For Ever will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.

“I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,” said Jessie J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colours and energy.”

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Client:  Make Up Forever
Production Title:  Jessie J - Can't Take My Eyes
Off You x MAKE UP FOR EVER

Production Company: Rankin Film
Director:  Rankin
Producer:  Emma Turpin
DoP:  Marcus Autelli

Rushes Team
Producer: Rosanne Crisp
Colourist: Simona Cristea
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