Head & Shoulders

Famous Russian NHL and Olympic hockey player Evgeni Malkin heads up H&S Sochi campaign.

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Famous Russian NHL and Olympic hockey player Evgeni Malkin is washing out the flakes and washing in the inner confidence with Head & Shoulders.
The commercial, one in a series of spots commissioned by Procter & Gamble featuring professional athletes, was shot on location in Moscow last summer to articulate Head & Shoulders new “Live Head First” campaign in the Olympic context. Procter and Gamble being an official sponsor of the Sochi games.

Written and created by Saatchi & Saatchi London, the film was directed by Omri Cohen and graded by Rushes Simone Grattarola.


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Product:  Head & Shoulders
Production Title:  Winter Olympics

Producer:  Laszlo Bederna
Creative Director:  Shelley Dobson
Creative:  David Grenfell
Art Director:  Steve Allsop
 
Production Company:  Pacific Films
Director:  Omri Cohen
Exec Producer:  Anastasia Poselskaya
Editor:  David Stevens @ Assembly Rooms
Colourist:  Simone Grattarola
 

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