Gillette - The Secret Club

‘Once you’re in the club, you’re family’ - Nice Shirt Films' Kai Schonrath channels iconic Italian gangster movies in launch film for Gillette Club. Conceived by the creative team at Grey and posted at Rushes, with VFX by the team and grade by Rushes Simona Cristea Harrison.

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Gillette has marked the launch Gillette Club, an e-subscription initiative that sees blades regularly shipped to men, with a mafia-themed add calling on 'wise guys' to join in on an offer so good, it should probably be illegal.

Some of the most iconic films in movie history feature the underground world of Italian gangsters. Nice Shirt Films director Kai Schonrath takes inspiration from these in an ad that sees a brave kid pitch a deal to The Don.

Created by Grey, the minute-long spot injects humour into the situation as the purpose of the transaction is perhaps not what you'd expect. Set in the basement of a barbershop in New York’s Little Italy, the TV spot depicts a confident, smooth-shaven and leather-jacketed young man visiting a Don type figure to tip him off about a "big shipment coming in" of "some world class steel, going at a killer price."

Remember, if it's good enough for The Don, then it's good enough for you.

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Client: Gillette
Production Title:  Secret Club

Agency: Grey London
Producer:  Jessica Taylor
Creative Director:  Will Adam
Art Director:  Samuel Daly
Copywriter:  Robert Greaves

Production Company: Nice Shirt Films
Director:  Kai Schonrath
Producer:  Luke Goodrum
DoP:  Jan Prahl
Editor:  Stephen Dunne

Rushes Team
Producer:  Jon Purton
Colourist:  Simona Harrison
VFX:  Leo Weston, Paul Hannaford,
Glenn Cone, Brian Carbin, Rich Russell


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