Compare the Market - Homeland’s meerkat saga continues as the furry mascots take their adopted son back to his roots in a new campaign from the price-comparison site.

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Compare the Market meerkat saga continues as the furry mascots Aleksander and Sergei
take baby Oleg back to his roots in Africa as “every meerpup should know where he’s come from”.

Created by VCCP, the work was written by Javier Romartinez, art directed by Stephen Misir and directed by Darren Walsh through Passion Pictures. Post-production was handled by Passion Pictures and Rushes.

The story of our meerkat family’s safari experience will play out in a series of ads to air over six months and will be supported by idents on Coronation Street.

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Client:  Compare the Market
Production Title:  Homeland

Agency:  VCCP
Producer:  Rachel Amess
Creative Directors:  Darren Bailes, Matt Lloyd
Copywriter:  Javier Romartinez
Art Director:  Stephen Misir
Producer:  Rachael Amess

Production Company:  Passion Pictures
Director:  Darren Walsh
Producer:  Jen Coatsworth, Russell McLean
Editor:  Gus Herdman @ Trim

Rushes Team
Producer:  Joe West
Colourist:  Simone Grattarola
VFX:  Dave Kiddie


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