She has topped the charts, wowed with her inimitable style and steered her acts to victory on The X Factor. But now Cheryl Fernandez-Versini has a new incarnation, that of a perfumista.
To launch her new fragrance Storm Flower, Cheryl teamed up with iconic photographer Rankin to create the beautiful campaign, with Rushes colourist Simona Harrison applying her adept touch and all the elements brought together with VFX work by Jonny Hicks and James Dooley.
When asked about her new perfume ad, Cheryl commented, "I love it, I'm so excited. I shot the commercial with Rankin who I love. I knew he would capture the things I wanted and help to make it more than a normal perfume ad."