Rushes have completed post production on the commercial showcasing the brand new BBC iPlayer Radio smartphone app (currently available on iOS with Android to follow soon). The production takes us through various scenarios with BBC presenters - "with the app, you can wake up with your favourite breakfast show and instantly find the breadth of BBC radio at your fingertips".
BBC iPlayer Radio brings the on-demand experience of iPlayer together with new homepages for BBC radio stations, into one dedicated radio platform, making it even easier to listen to live, catch-up and archive content across devices
Currently delivering live radio alongside videos, clips, downloads, social media feeds and more. In the coming months this will be further developed, as more access to content direct from DJs and presenters creates a two-way conversation between audience and studio.