B&Q

B&Q launch a campaign to help transform the nation's unloved rooms.

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B&Q launch a campaign to help transform the nation's unloved rooms. The TV ads, voiced by the comedian Rob Brydon, show people transforming their bedrooms, kitchens and gardens to a soundtrack of ‘Higher and Higher’ performed by Pixie Lott.

The campaign, which was created by Karmarama and includes print and online executions, was written and art directed by Sam Cartmell, and directed by Lalli Jonsson through Kream. The spots were graded at Rushes by Simone Grattarola.

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Product:  B&Q
Production Title:  Unloved Rooms

Agency:  Karmarama
Agency Producer:  Caroline Connor
Creative:  Sam Cartmell
 
Production Company:  Kream
Director:  Lalli Jonsson
Producer:  Beverley Wells
DoP:  Elli Cassata
Editor:  Spencer Ferszt
 
Post Production:  Rushes
Producer:  Rosanne Crisp & Carl Grinter
Colourist:  Simone Grattarola & Simona Harrison

 
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