Auto Trader - Little Sister

Auto Trader's cute new spot 'Little Sister', follows the imminent arrival of a new baby, as shown through the eyes of a young boy helping his Dad prepare to sell their car. Created by Isobar, the ad was posted at Rushes and graded by Denny Cooper.

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Created by Isobar the new Auto Trader ad focuses on the perspective of a young boy, whose family needs to change car following the imminent arrival of a new baby. The spot highlights the ease and excitement of selling your car, coupled with the ‘imagining’ of what you’re next car could be like. Showcasing how Auto Trader gives consumers access to three times more buyers than any other site.

Isobar's group creative director, Simon Clancy, and creative director Darren Giles led the creative work by Jan Pruijser and Rachel Clough. The spot was directed by Jackie Oudney through The Gate and posted at Rushes with grade by Denny Cooper.

Simon Clancy Group Creative Director from Isobar comments: “"Selling is often an afterthought when upgrading to a new car. We hoped to demonstrate that Auto Trader makes the process easier, and a little extra effort is worth it in the end."

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Client:  Auto Trader
Production Title:  Little Sister

Agency: Isobar
Producer:  Matt Keen
Group Creative Director:  Simon Clancy
Creative Director:  Darren Giles
Creative:  Jan Pruijser, Rachel Clough

Production Company: The Gate Films
Director:  Jackie Oudney
Producer:  Matt Keen
Editor:  Vee Pinot

Rushes Team
Producer:  Chris McKeeman
Colourist:  Denny Cooper
VFX:  Glenn Cone


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