Asda - Christmas

Rushes add some sparkle & spice into ASDA’s new Christmas Campaign.

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Tis the season to be jolly… and Rushes have teamed up with Park Village’s talented director Alan Friel to add some sparkle and spice into ASDA’s brand new Christmas Campaign.

Created in conjunction with VCCP Blue the spots, which were written by Jonathan Thake and art directed by Mark Orbine, started off with “Snowman”, which aired during The X-Factor this weekend and will be followed by 20 more films throughout the festive season.

A universal look for the campaign was planned by director Alain Friel in conjunction with Rushes Colourist Simone Grattarola and lead VFX Artist Leo Weston. The films successfully use long takes with disguised transitions that Rushes were key in envisioning and suggesting transition possibilities in pre-vis and on-set to create an inexorable journey into the Christmas spirit.

Rushes VFX Artist Paul Hannaford made it a white Christmas with meticulously painted up background rooftops and trees with snow to create a believable naturalistic scene.

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Product:  ASDA
Production Title:  Christmas Campaign

Agency:  VCCP Blue
Agency Producer:  Carly Owen, Vanessa Butcher
Creative:  Jonathan Thake
Art Director:  Mark Orbine
Production Company:  Park Village
Director:  Alan Friel
Producer:  Jess Ann De Wiel
Editor:  Vanessa Wood
Post Production:  Rushes
Producer:  Kristy May Currie, Angela Lucantoni, Ben Spalding
Colourist:  Simone Grattarola, Denny Cooper
VFX Leads:  Leo Weston (Wine), Paul Hannaford (Snowman), Dave Kiddie (Toys)
VFX Artists:  Emir Hasham, Matt Jackson, Andy Barnard, Brian Carbin
Nuke:  Noel Harmes, Eleanor Rodgers


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