Rushes : LOOK WHAT WE FOUND 'FRIDGE RACING'

CREATED BY MIND CORPORATION

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Look What We Found!

3rd Nov 2008: Rushes has just completed post on this ad spot for new quality food brand Look What We Found!.

The advert, created by directorial duo WHO (Liam Kan and Grant Hodgson at Great Guns) with East Creatives Dave Brown and Dave Green, is a fun and quirky reportage style commercial following the spoof annual Northern event of Fridge Racing.

During the event competitors race their now redundant fridges downhill like toboggans and at the finish line are served a portion of Look What We Found! Hot Pot, from this new range of fresh food that is packaged in such a way it doesn’t need to be refrigerated.

The commercial was graded by Rushes’ Colourist Simone Grattarola using the URSA scanner with the Da Vinci 2K plus colour corrector.

Simone comments, "Our da Vinci 2k can be hooked up to the spirit or the Ursa, thanks to the all-round genius of our engineers. Shot on a mixture of negative and reversal the Ursa was the way to go for the retro feel and enabled us to play around with creating flares and film jumps in the telecine gate itself.”

Rushes’ Flame Artist Leo Weston undertook clean ups of the wheeled fridges, some compositing and finishing of the commercials over five days to complete this charming, retro view of British eccentricity, food and culture.

The commercial can viewed at www.fridge-racing.co.uk.

Look What We Found! (www.lookwhatwefound.co.uk) are

all-natural ready meals, soups and sauces that taste like home made and need no fridge. Made from the best ingredients, sourced from dedicated specialist growers and farmers, they do the environment a favour by cutting out the need for refrigeration from the moment they are made to the moment they are eaten.

Product: Look What We Found!

Production Title: ‘Fridge Racing’

Agency: East

Agency Producer: Hilary Jones

Creative Director: Dave Green and Dave Brown

Production Company: Great Guns

Director: Liam and Grant

Producer: Sheridan Thomas

Post: Rushes

Colourist: Simone Grattarola

VFX: Leo Weston (Flame)

Rushes Producer: Carl Grinter

Rushes Postproduction Ltd.

66 Old Compton Street

London

W1D 4UH

Tel: +44 (0)20 7437 8676

Fax: +44 (0)20 7734 2519