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It's a London Th1ng for Olympic Promo
17th Sept 2008: Rushes have teamed up with Th1ng to complete this beautiful film promoting the Capital ahead of the 2012 Olympics ...
Th1ng Director Martyn Pick used an innovative combination of live action and animation to create this stunning film for the London Development Agency and Film London. The promotional film aims to raise the City’s profile in the run up to the 2012 Olympics when London will host the games.
The film focuses on everyday life in the Capital, depicting familiar scenarios, characters and iconic imagery as it follows the journey of a free newspaper along the River Thames. It is a rich, vibrant and multicultural picture of London life.
Rushes’ Colourist Martin Southworth completed all grading of the live action and animation to enhance this beautiful film.
The film will run in cinemas, on TV and online.
Title: 'London' (2012 Olympics)
Client: London Development Agency
Creative Agency: Film London
Art Director: Martyn Pick
Production Company: Th1ng
Director: Martyn Pick
Producer: Mark Farrington
Editor: Danny Atkinson
Post: Rushes/Th1ng
Telecine: Martin Southworth
Rushes Producer: Carl Grinter
Rushes Postproduction Ltd.
66 Old Compton Street
London
W1D 4UH
Tel: +44 (0)20 7437 8676
Fax: +44 (0)20 7734 2519
