Rushes : RNLI

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Rushes post latest RNLI commercial

31st Oct 2007: Rushes have recently worked with charity RNLI on their latest exciting commercial entitled, ‘Bring Them Home’.

This dramatic spot, directed by Michael Cayton-Jones (of ‘Memphis Belle’, ‘Rob Roy’ and ‘Scandal’ fame) is presented as a real-world sea-based drama that turns out to only be a training session in an RNLI tank.

We see a life raft containing RNLI crew precariously being thrown about the water, which then capsizes with its crew going overboard. One crew member asks the others if they are okay and tells them to remember their training. The boat is then flipped back up and we see the blinds in a room go up with light streaming in revealing where they really are and the fact that it is only a training session.

The spot highlights that the RNLI is a charitable organisation relying on donations for their crew’s safety training.

Rushes’ Producer Anthony McCaffery adds, “RNLI was shot on HDCAM, DVC PRO HD and DV CAM. These 3 formats gave a variety of looks very suited to what is an exciting and intimate piece. It was filmed in the RNLI’s training facility in Portsmouth but was required to look like the open sea at night. Several elements had to be removed during post-production. These included ropes used to restrain and capsize the craft as well as underwater lights usually used to light the tank.”

Product: RNLI

Title: ‘Bring Them Home’

Agency: Proximity

Producer: Judy Ross @ The TV Department

Production Company: Plunge

Director: Michael Cayton-Jones

Producer: Theresa Larche and Mandy Boyter

Film Editor: Paul Ferdenzi @ Naisbitts

Sound: Grand Central

Post House: Rushes

Producer: Anthony McCaffery

VFX Artist: Leo Weston, Omar Akkari

Telecine: Simone Grattarola

Rushes Postproduction Ltd.

66 Old Compton Street

London

W1D 4UH

Tel: +44 (0)20 7437 8676

Fax: +44 (0)20 7734 2519